How do you know which distance learning provider to choose?

Providers may look similar, particularly if you are comparing bullet points under a heading which reads: ‘What’s Included?’

But ‘what’s included?’ is the wrong question.

The ultimate goal is to get the job you want, move up the career ladder, or some may want to start a bookkeeping practice. And so there’s a much better question you need to ask:

“What are your pass rates?”

• AAT Pass Rates
• ICB Pass Rates

This question trumps any argument about features, freebies, and gimmicks. Because the answer is about results – real people, achieving their qualifications and boosting their careers.

For some providers, it can be the elephant in the room – as more and more features are piled high to distract you from asking the right question.

So, when you’re comparing providers, ask each one:

“What are your pass rates?”

And just as vital ask: “How many assessments were taken?”

Training Link AAT Pass Rates

Here’s how we compare with the AAT’s worldwide average pass rates for 2024:

Course Level	Worldwide Average	Training Link	+/- worldwide average	Assessment Numbers
AAT Level 2 Accounting	76.1%	93.1%	+22.3%	1072
AAT Level 3 Accounting	66.9%	86.4%	+29%	579
AAT Level 4 Accounting	67.5%	84.3%	+24.8%	351

*Please note that the information in the above table refers to the pass rates based on computer-based assessments (CBAs) only; these are not achievement rates for the overall qualification. The pass rates shown are the rates for all CBAs completed between 1 January and 31 December 2024 and on the Q2022 standards.

Training Link’s ICB Pass Rates